![]() ![]() ![]() Back in 1995, Microsoft paid writers big bucks to write Encarta, an encyclopedia it sold on CD and as software. Perhaps the most salient is the encyclopedia example. And he parades one case study after another to make his point. It debunks the myth of the carrot and stick, that rewards get results and sticks get results - always. The book is chiefly geared toward the business community, but has ramifications for all of us and, in my case, for the education community (where I first saw it recommended). But if you want the dirty details, read the book. Or you can visit the TED website and watch Pink sum up his message in a speech for free. For one, he sums up each chapter in a pecan shell at the end of the book, so you can read that instead next time you're at Barnes & Noble. Now THAT'S incentive!Īnd you don't even have to read this whole book to get Daniel Pink's message. I do it because I derive personal pleasure from it, because it challenges me to summarize and critique succinctly, because I am free to be funny, irreverent, scholarly, deadpan, conventional, or wacky. I do it for intrinsic reasons and thumb my nose at the world of extrinsic ones. And it's not like I have a coterie of devoted followers waiting with bated breath for my next review (in fact, the vast majority of reviews I write here get zero comments and zero "likes"). ![]() There are plenty of other things I should be doing. Why am I writing this review on Goodreads, anyway? I'm not getting paid for it. ![]()
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